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Strategy to Launch Lifecycle

Launching new, breakthrough cloud products and services demands an approach that empowers cloud service providers with the strategy to gain market traction. Success begins with an effective product Strategy to Launch Lifecycle that ensures a complete understanding of the marketplace and the required cloud products and services.

Our comprehensive Strategy to Launch Lifecycle addresses these challenges through:

  • Comprehensive market analysis:identify and address the business drivers and challenges in bringing cloud products and services to market.
  • Achieve go-to-market success: identify and address critical success factors and differentiate your cloud products and services.
  • Empowering success: differentiate from your competition and improve customer retention and loyalty.

Strategy to Readiness Phase

This phase addresses the critical business and operational activities required for the implementation and delivery of cloud services.

Market Research

The purpose of this activity within the Strategy to Launch Lifecycle is to identify the business opportunity by product, region and demographics for organisations which are looking to deploy multiple cloud products and services.

Market research assists to qualify and quantify the business opportunity for new products. It addresses:

  • PEST (political, economic, social and technological analysis)
  • Market size
  • Market trends
  • Market growth rate
  • Market and revenue opportunities
  • Customer needs
  • Competitor analysis
  • Success factors
Target Segments

The purpose of this activity within the Strategy to Launch Lifecycle is to identify the relevant target segments to target for the proposed cloud products and services to be marketed, sold and deployed.  This identifies the proposed products and services against the following categories where applicable:

  • Enterprises
  • Small & medium businesses
  • Consumers
  • Specific industry sectors
  • Mass market
  • Niche market
  • Segmented
  • Diversified
  • Multi-sided platform
Value Proposition

The purpose of this activity within the Strategy to Launch Lifecycle is to identify and detail the value proposition; bundle of products and services that create value for a specific customer segment. This maps the products and services against the following characteristics:

  • Product and brand value
    • Applicability
    • Performance
    • Customization
    • Price
    • Design
    • Brand status
    • Geography
  • Business and operational value
    • Cost reduction
    • Risk reduction
    • Security
    • Accessibility
    • Convenience and usability
    • Regulatory
Channels to Market

The purpose of this activity within the Strategy to Launch Lifecycle is to identify relevant channels by defining how an organisation communicates with its target segments and delivers its value proposition.

  • Direct (direct sales, relationships, word of mouth, digital marketing)
  • Indirect (re-sellers, cloud service providers, partners, suppliers, consultants).
Customer Relationships

The purpose of this activity within the Strategy to Launch Lifecycle is to identify and detail how a company communicates and reaches its target segments ensuring it delivers value.  The types of communication include:

  • Online customer service
    • Web portal
    • Social media/ online communities (LinkedIn, blogging, etc.)
    • Knowledgebase
    • Online personal assistance
  • Post sale self-service
  • Pre-sale (dedicated personal assistance)
  • Service and operations management (help desk)
  • Co-creation
    • SaaS Developers
Revenues

The purpose of this activity within the Strategy to Launch Lifecycle is to identify and detail the revenues an organisation generates from its cloud products and services, and revenue models to be deployed. Examples of go-to-market revenue generation are below:

  • 3-sided revenue model
    • Suppliers (software vendor reseller (revenue share for each license sold))
    • Support services
    • Customers
  • Identify revenue streams
    • Usage based (pay-as-you-go use of cloud services (IaaS, PaaS and SaaS)
    • Subscription (consumers)
    • Renting (data centre infrastructure)
    • Licensing (cloud software and business model)
    • Advertising (business and consumer portal)
Assets & Resources

The purpose of this activity within the Strategy to Launch Lifecycle is to identify and detail the assets and resources required to make an organisation’s business and operational models successful.  Examples of assets and resources are below:

  • Physical resources
    • Web portal/ UI
    • Infrastructure
    • Data centre
    • Network
    • Service management & operational tools
    • Integration
    • Security
  • IPR resources
  • Human resources
  • Financial resources
Business Activities

The purpose of this activity within the Strategy to Launch Lifecycle is to identify the business activities required to bring cloud products and services to market. The key business examples are below:

  • Sales and marketing
    • Pre & post sales
    • Digital media requirements
    • Lead generation
    • Thought leadership
      • PR
      • Case studies and customer testimonials
      • Events
Business Partnerships

The purpose of this activity within the Strategy to Launch Lifecycle is to identify and detail the network of suppliers and partners that are critical to both business and operational processes and ensuring a successful go-to-market strategy.  Examples of business partnerships are below:

  • Strategic alliances (non-competitive)
    • Cloud hardware/ software vendors
    • Colocation – existing contract/ redundancy/ future needs
    • Interchange – data centre contract and connectivity beyond Vanuatu
    • 3rd party SaaS applications
    • Government
    • Hosted managed service providers
  • Strategic alliances (competitive)
    • Hosted managed service providers
    • Joint ventures
  • Professional services
  • Buyers and suppliers
    • Service providers – network services
    • Business outsourcing – cost benefit vs. flexibility
Business Costs

The purpose of this activity within the Strategy to Launch Lifecycle is to identify the business and operational costs required to deploy cloud products and services. Examples of business costs are below:

  • Mapping business and operational costs
    • Fixed
    • Variable
    • value-driven
    • economies of scale/ scope
    • cost driven
  • Data centre infrastructure and operational management
  • Economies of scale
  • Software as a Service (leased or bought)

 

Design to Launch Phase

This phase progresses an organisation from Design to Launch to being able to deliver cloud products quickly and efficiently by utilising the Cloud Liberator product.

Design Activities

The purpose of this activity within the Strategy to Launch Lifecycle is to generate all the relevant design documentation required to enable the successful delivery of the Cloud Liberator product.

engagement model is to create the relevant design documentation as identified below:

  • High level design
  • Detailed design
  • Functional design
  • Low-level design
  • Define actors
  • Use cases
  • Interface specifications
  • Toolsets
Delivery Stream

The purpose of this activity within the Strategy to Launch Lifecycle is to identify and create the relevant project documentation and tasks. These include the following:

  • Project initiation and deployment plan
  • Implementation and deployment guide

 

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