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Management Team

Matt Edwards


A highly motivated strategist with over 25 years of experience within the telecommunications, enterprise and software industries; more recently developing business and marketing strategy for the evolution and adoption of cloud computing. A successful track record which includes the strategy for the world’s first vendor neutral cloud marketplace and the building of the TM Forum’s Cloud Services Initiative business unit which grew to more than 200 member companies. An inspirational and dynamic leader with vast experience in business development, sales and partner management, product management, product marketing, research, PR and communications, and customer loyalty programs.


A very experienced strategic thinker with over 30 years of invaluable UK and international experience across the Telecoms, Finance, Retail, Government, Defence and Energy sectors. Highly focused with a comprehensive knowledge of enterprise architecture, networks, infrastructure and cloud. A consistent track record of successfully completing assignments from strategy and planning through to implementation. A comprehensive knowledge of networks, applications, and enterprise architecture technologies; and their market trends and business drivers gained through extensive engagement with a large range of organizations and clients.

Clive Deakin


Extensive and strategic marketing executive with over 25 years of expertise. Having held senior marketing roles within the utilities market, this was then followed by diverse career roles that included marketing and business strategy consulting to some of Australia’s market leading logistics, utility and hospitality companies. In addition, the creation and ownership of a successful online hospitality and marketing organisation. A consistent track record of marketing and strategy development consultancy to over 200 businesses across different industries through continually delivering sustainable competitive advantage for clients.